Stop Treating Your Acting Career Like A Business

Every acting career coach out there is telling you to “treat your acting career like a business.” Here’s why I think that’s total BS.

You are an entrepreneur, yes. But you are also a creative person. You’re a new breed of artist. I encourage you to surround yourself with a community that understands that.

Actors Who Get It is that kind of community. It’s a Facebook group exclusively for actors who are willing to take ownership of their careers, and who appreciate a positive and encouraging space to share ideas and ask for advice. Click here to request to join.

See you over there!

Ajarae Coleman | Acting Resource Guru

Ajarae Coleman | Acting Resource Guru

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Ajarae Coleman is a working actress living in Los Angeles. You can see her on shows like ABC’s SCANDAL, REVENGE, PRIVATE PRACTICE, and THE CATCH, CBS’s THE McCARTHYS, 2 BROKE GIRLS, and NCIS: NEW ORLEANS, NBC’s DAYS OF OUR LIVES, TNT’s PERCEPTION, I'M SORRY on Netflix, and more. Ajarae founded Acting Resource Guru (ARG) in 2012 to give actors practical steps to book more work and take ownership of their careers. In 2020, Ajarae launched The Table, an exclusive online membership for actors who crave an artistic life that goes beyond just booking gigs. They are ready to make a greater impact, which looks like building communities of collaborators, creating their own opportunities, and developing residual income streams. Ajarae believes that actors play a huge role in bringing forth a reality where every being on the planet is safe and valued, and The Table empowers actors to claim their seat. Join the Interest List at to be notified when the doors open for new members.


  1. Hi Ajarae.

    THANK YOU!!! For your comments on “Acting as a Business”. I couldn’t agree you more. I spent so much time on the craft, I neglected the Business. Now, it’s the Business. But, I get it!

  2. I LOVE that post! Yes, we have to be cognizant of the business and understand where we may fit into it. But you’re right: too much of the messaging is about branding and networking and business speak and not enough is about the craft. Because ultimately we get satisfaction from the work, whatever it may be. And I think the best kind of networking is working: doing a play, a short film, even a student film. I’ve worked with USC students who are now working at big agencies, casting offices or with big time showrunners. Thanks for this post Ajarae!

  3. Yes! Thank you for saying so. My experience has been they say “treat it like a business” until I have a question about a deal or the enforcement of a contract (like any business owner would), and then I’m labeled as a “difficult” talent. We’re told, “treat it like a business” and then we’re not respected as a business. Ugh.


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