Stop Treating Your Acting Career Like A Business

Every acting career coach out there is telling you to “treat your acting career like a business.” Here’s why I think that’s total BS.

You are an entrepreneur, yes. But you are also a creative person. You’re a new breed of artist. I encourage you to surround yourself with a community that understands that.

Actors Who Get It is that kind of community. It’s a Facebook group exclusively for actors who are willing to take ownership of their careers, and who appreciate a positive and encouraging space to share ideas and ask for advice. Click here to request to join.

See you over there!

Ajarae Coleman | Acting Resource Guru

Ajarae Coleman | Acting Resource Guru

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Ajarae is an actress and entrepreneur living in Los Angeles. She founded Workshop Guru in 2012, which expanded into Acting Resource Guru in 2017, to help actors save time and money on classes and workshops, and give them a powerful voice by publishing anonymous actor reviews of acting schools, casting directors, talent agencies and management companies. You can see Ajarae on shows like ABC’s SCANDAL, REVENGE, PRIVATE PRACTICE, and THE CATCH, CBS’s THE McCARTHYS, 2 BROKE GIRLS, and NCIS: NEW ORLEANS, NBC’s DAYS OF OUR LIVES, TNT’s PERCEPTION, I'M SORRY on TruTV, and more. She raised over $17,000 and co-created an action comedy television show called SMACK Unit, currently has national commercials running, and has cultivated rewarding relationships with her agents and manager.


  1. Hi Ajarae.

    THANK YOU!!! For your comments on “Acting as a Business”. I couldn’t agree you more. I spent so much time on the craft, I neglected the Business. Now, it’s the Business. But, I get it!

  2. I LOVE that post! Yes, we have to be cognizant of the business and understand where we may fit into it. But you’re right: too much of the messaging is about branding and networking and business speak and not enough is about the craft. Because ultimately we get satisfaction from the work, whatever it may be. And I think the best kind of networking is working: doing a play, a short film, even a student film. I’ve worked with USC students who are now working at big agencies, casting offices or with big time showrunners. Thanks for this post Ajarae!

  3. Yes! Thank you for saying so. My experience has been they say “treat it like a business” until I have a question about a deal or the enforcement of a contract (like any business owner would), and then I’m labeled as a “difficult” talent. We’re told, “treat it like a business” and then we’re not respected as a business. Ugh.


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