Did you know SAG-AFTRA enters into agreements with talent agencies? OK – that actually makes a lot of sense. But did you know there are actually two other talent agency trade organizations? I’m talking about the ATA (Association of Talent Agents) and the NATR (National Association of Talent Representatives).

Between ATA, NATR and SAG Franchised Agencies it all can get… pretty confusing.

It’s time we finally demystified all of this and answered… what the heck does “SAG Franchised” even mean? And what’s the difference between ATA and NATR? Is one better than the other? Am I even allowed to be with one or the other!?

I’ve got you covered. I break this all down in this week’s #GuruTip, so check it out below!

WHAT does “SAG Franchised” Talent Agencies even mean? What about ATA? NATR? What’s the difference? Learn what these different types of talent agencies could mean for you (and for your contract) with these these tips from @ActResourceGuru @Ajarae! #SAGFranchised #ATA #NATR #ShareClick to Tweet This Episode of #GuruTips!

I hope these tips help you! To grab your copy of the Agent Action Guide: How to Meet, Sign and Love Your Agent… No Matter What Your Resume Looks Like (including the full explanation on how to understand and potentially revise your contract, the General Services Agreement) click here!


Ajarae Coleman | Workshop Guru

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Ajarae Coleman is a working actress living in Los Angeles. You can see her on shows like ABC’s SCANDAL, REVENGE, PRIVATE PRACTICE, and THE CATCH, CBS’s THE McCARTHYS, 2 BROKE GIRLS, and NCIS: NEW ORLEANS, NBC’s DAYS OF OUR LIVES, TNT’s PERCEPTION, I'M SORRY on Netflix, and more. Ajarae founded Acting Resource Guru (ARG) in 2012 to give actors practical steps to book more work and take ownership of their careers. In 2020, Ajarae launched The Table, an exclusive online membership for actors who crave an artistic life that goes beyond just booking gigs. They are ready to make a greater impact, which looks like building communities of collaborators, creating their own opportunities, and developing residual income streams. Ajarae believes that actors play a huge role in bringing forth a reality where every being on the planet is safe and valued, and The Table empowers actors to claim their seat. Join the Interest List at ClaimASeat.com to be notified when the doors open for new members.


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