Did you know SAG-AFTRA enters into agreements with talent agencies? OK – that actually makes a lot of sense. But did you know there are actually two other talent agency trade organizations? I’m talking about the ATA (Association of Talent Agents) and the NATR (National Association of Talent Representatives).

Between ATA, NATR and SAG Franchised Agencies it all can get… pretty confusing.

It’s time we finally demystified all of this and answered… what the heck does “SAG Franchised” even mean? And what’s the difference between ATA and NATR? Is one better than the other? Am I even allowed to be with one or the other!?

I’ve got you covered. I break this all down in this week’s #GuruTip, so check it out below!

WHAT does “SAG Franchised” Talent Agencies even mean? What about ATA? NATR? What’s the difference? Learn what these different types of talent agencies could mean for you (and for your contract) with these these tips from @ActResourceGuru @Ajarae! #SAGFranchised #ATA #NATR #ShareClick to Tweet This Episode of #GuruTips!

I hope these tips help you! To grab your copy of the Agent Action Guide: How to Meet, Sign and Love Your Agent… No Matter What Your Resume Looks Like (including the full explanation on how to understand and potentially revise your contract, the General Services Agreement) click here!


Ajarae Coleman | Workshop Guru

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Ajarae is an actress and entrepreneur living in Los Angeles. She founded Workshop Guru in 2012, which expanded into Acting Resource Guru in 2017, to help actors save time and money on classes and workshops, and give them a powerful voice by publishing anonymous actor reviews of acting schools, casting directors, talent agencies and management companies. You can see Ajarae on shows like ABC’s SCANDAL, REVENGE, PRIVATE PRACTICE, and THE CATCH, CBS’s THE McCARTHYS, 2 BROKE GIRLS, and NCIS: NEW ORLEANS, NBC’s DAYS OF OUR LIVES, TNT’s PERCEPTION, I'M SORRY on TruTV, and more. She raised over $17,000 and co-created an action comedy television show called SMACK Unit, currently has national commercials running, and has cultivated rewarding relationships with her agents and manager.


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